You can download my resume here or keep reading for a summary of my career thus far.

Welcome to my brain: where data analytics collides with multi-dimensional content.

My experience in a fast-paced, start-up environment has taught me that efficient creativity is key; activity is not the same as achievement. I have been able to touch every step of marketing, sponsorship, and e-comm processes due to my ability to pivot and learn new skills as team goals evolve.

Head of Content and Marketing, Outsider

February 2022-June 2023

  • Conceptualized, pitched, and executed social series that align with sales strategies and content.
  • Created marketing strategies around newly-launched e-comm business, including corporate investor pitch decks, organic social promotion, site banner ads, SMS and email communications
  • Targeted, wrote contracts for, and managed talent & influencer relationships, both in-house video hosts and partnership creators.
  • Led social media strategy, growing the Instagram and TikTok Accounts to over 50K followers each in four months.

Head of Social Media and Branding, On3

May 2021 – February 2022

  • Joined to assist with On3’s launch (August 2021)
  • Aided fan site onboarding and established workflows alongside Founder, CEO Shannon Terry
  • Built strategy and posting plan for social accounts while leading a team of graphic designers

Managing Editor, Outsider

August 2020 – May 2021

  • Helped launch the Outsider brand (August 2020)
  • Led a remote team of writers to create SEO content around sports, outdoors, and entertainment
  • Built content calendars, employee schedules, and overall organizational effectiveness,

Social Content Production Intern – ESPN

Summer 2019

  • Helped production on live-stream social shows, including
  • HoopStreams, ESPYs Celebrity Golf Show, ESPYs Red Carpet Show
  • Wrote and edited segments on SportsCenter Snapchat to spread the SportsCenter brand to a younger audience

Go Heels Production Intern – UNC Chapel Hill Athletic Department

November 2017 – April 2020

  • Led video board production for women’s soccer and men’s/women’s lacrosse teams
  • Aided production of Men’s Basketball Post-Game Live Show through the 2020 basketball season
  • Traveled with women’s lacrosse team to the 2018 Final Four to produce dynamic social content

Education

2016-2020 | University of North Carolina at Chapel Hill
B.A. in Advertising, Hussman School of Journalism and Media
Minor in Composition, Rhetoric, and Digital Literacy
Certificate in Sports Communication, Hussman School of Journalism and Media

2003-2016 | Providence Day School
Charlotte, North Carolina